Magazine B - Issue 21 Wilson
WILSON first started in Chicago, Illinois in 1913 as an idea to produce tennis racket strings and surgical sutures with the animal by-products from the company's slaughterhouses. The company currently offers quality products for most ball sports including tennis, baseball and basketball. Unlike rival companies that stress a dynamic or powerful image, WILSON sets itself apart by establishing a brand image filled with friendliness.
It is excting to think of using the same equipment that professional athletes use during games.
18 LINE UP
Wilson makes equipment for ball sports, including racquet sports, team sports and golf.
20 INNER SPACE
Wilson makes a wide range of products, but there are a few that the company has made its name for.
Wilson strives to achieve a certain level of quality. This quality becomes evident when we compare Wilson products with competing products for the same sport.
This section compared Wilson’s main products and its competitors.
36 BIG GAME PARTNERS
Wilson balls are the official balls of various leagues. The character of these competitions is reflected in their other partners and sponsors.