B Magazine - Issue No. 76 Blue Bottle Coffee
B Magazine - Issue No. 76 Blue Bottle Coffee
B Magazine - Issue No. 76 Blue Bottle Coffee
B Magazine - Issue No. 76 Blue Bottle Coffee
B Magazine - Issue No. 76 Blue Bottle Coffee
B Magazine - Issue No. 76 Blue Bottle Coffee
B Magazine - Issue No. 76 Blue Bottle Coffee
B Magazine - Issue No. 76 Blue Bottle Coffee
B Magazine - Issue No. 76 Blue Bottle Coffee
B Magazine - Issue No. 76 Blue Bottle Coffee
B Magazine - Issue No. 76 Blue Bottle Coffee

B Magazine - Issue No. 76 Blue Bottle Coffee

Regular price RM89.00 RM0.00

A global byword for specialty coffee, Blue Bottle Coffee was established by the clarinet player-turned-coffee guru James Freeman in 2002. Freeman established firm footing for the brand’s distinct coffee culture based on his experience selling drip coffee from a cart at farmers’ markets. His secret is to focus entirely on the delicate nuances of coffee beans and hospitality-based individualized service. Somewhat of a unicorn in the coffee world, Blue Bottle Coffee has attracted significant investments from Silicon Valley, and has steadily expanded across the US, with far-flung locations in Tokyo and Seoul.

CONTENTS:

INTRO

 

EDITOR’S LETTER

 

WELCOME

Blue Bottle patrons of Tokyo

 

OPINION

Michael Phillips, Director of Coffee Culture, Blue Bottle Coffee

 

SLOW COFFEE

Blue Bottle’s three extraction recipes for balanced tastes

 

MATES

Baristas and roasters representing Blue Bottle’s distinctive coffee culture

 

BACKSTAGE

Oakland roastery and cupping room–the control room for taste at all Blue Bottle cafés

 

ESSENTIALS

Various Blue Bottle products showing off the brand’s aesthetic and use of new technology

 

OPINION

Taesu Im, creative branding director of Stndrd

 

ATMOSPHERE

Blue Bottle cafés in California bring out local cultures and quirks

 

EXPERIENCE

Spaces that materialize the Blue Bottle brand philosophy and coffee experience

 

OPINION

Saki Igawa, Executive Vice President of Experience, Blue Bottle Coffee

 

ATMOSPHERE

Blue Bottle cafés in Japan reflect characteristics of different neighborhoods while remaining welcome and friendly

 

CAFÉ SOCIETY

Blue Bottle’s influence and driving force for growth, as explained by those involved with the brand

 

NEW WAVE

Roastery cafés in Tokyo that are spreading specialty coffee culture after the arrival of Blue Bottle in Japan

 

REFINED

 

BRAND STORY

The stories behind Blue Bottle’s birth and growth

 

INTERVIEW

James Freeman, Founder, Blue Bottle Coffee Bryan Meehan, CEO, Blue Bottle Coffee

 

INTERVIEW

James Freeman, Founder, Blue Bottle Coffee Bryan Meehan, CEO, Blue Bottle Coffee

 

HENRY HOUSE

Henry House, the Blue Bottle Coffee headquarters in Oakland

 

SESSION

Blue Bottle training imparts its corporate culture and hospitality philosophy to new employees

 

PARTNERS

Large-scale investments and acquisitions that laid the foundation for the brand’s growth

 

ORIGIN

Locations where Blue Bottle Coffee’s single origin coffee beans are sourced

 

COFFEE CAPITALS

Four cities with distinctly unique café cultures

 

SEOUL

A look at Blue Bottle’s second global destination

 

FIGURES

Blue Bottle’s specialty coffee business and influence in numbers

 

REFERENCES

 

OUTRO

 


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