Magazine B - Issue 75 Lululemon
Magazine B - Issue 75 Lululemon
Magazine B - Issue 75 Lululemon
Magazine B - Issue 75 Lululemon
Magazine B - Issue 75 Lululemon
Magazine B - Issue 75 Lululemon
Magazine B - Issue 75 Lululemon
Magazine B - Issue 75 Lululemon
Magazine B - Issue 75 Lululemon
Magazine B - Issue 75 Lululemon
Magazine B - Issue 75 Lululemon

Magazine B - Issue 75 Lululemon

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Founded in 1998 in Vancouver, Canada, Lululemon is a contemporary sportswear brand that initially gained recognition for its optimal-performance yoga pants. The highly functional and comfortable tops, pants, outerwear, daily wear, and sports gear are products of extensive observation of physical movements—or “the science of feel,” as described by the brand. Lululemon is regarded as standing at the epicenter of the athleisure trend, offering garments suited not only for workouts but also for daily life and even work. The brand has grown rapidly to secure an exclusive market share that rivals long-standing global sports brand powerhouses, a success rooted in the philosophy of symbiotic brand-customer prosperity that encourages community building centered on local stores and Lululemon ambassadors.

CONTENTS:

INTRO

EDITOR’S LETTER

BLACK STRETCHY PANTS
The status of Lululemon’s Align Pant as seen through media reviews

OPINION
Amanda Casgar, Director of Global Culture & Talent Integration, Lululemon

MILESTONES
Three Lululemon locations that served as turning points for the brand

EXPERIENCES
How Lululemon designs and utilizes space to pioneer experiential retailing

OPINION
Tom Waller, Senior Vice President of Whitespace™, Lululemon

ESSENTIALS
Lululemon’s key products and their characteristics born through research and experimentation

DIALOGUE
Interviews with Lululemon’s designers who add tactile delight to performance to complete the athleisure look

THE SWEATLIFE
People who pursue wellness and their lifestyle items

COMMUNITIES
Community-based wellness businesses advocating healthy lifestyles and mind-body balance

OPINION
Chelsea Jackson Roberts, Global Yoga Ambassador, Lululemon

MANIFESTO
Lululemon’s favorite quotes propose healthy ways of living and thinking

VISION & GOALS
In-store Vision and Goals sessions help establish direction and objectives

MINDFULOSOPHY
Stories of people who have achieved physical health and mental growth by making wellness part of their lives

SENSATION

 

BRAND STORY
Lululemon, the market shifter offering sportswear that blends into everyday life, its growth, and its prospects

PEOPLE
The corporate culture founded on Vision and Goals to encourage personal growth

INTERVIEW
Michelle Davies, Vice President Global Events and Athlete and Influencer Programs; Celeste Burgoyne, Executive Vice President, The Americas and Global Guest Innovation; and Calvin McDonald, CEO

CELEBRATION
The annual half-marathon summer festival in Vancouver gathers Lululemon communities from across the world

NEW WAVE
Sportswear brands and wellness platforms that might become the next-generation Lululemon

BLUE CHIP
The sportswear industry seen through stock market trends and consumption patterns

FIGURES
The athleisure market and Lululemon’s growth seen through numbers

REFERENCES

OUTRO


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