B Magazine - Issue No. 75 Lululemon
B Magazine - Issue No. 75 Lululemon
B Magazine - Issue No. 75 Lululemon
B Magazine - Issue No. 75 Lululemon
B Magazine - Issue No. 75 Lululemon
B Magazine - Issue No. 75 Lululemon
B Magazine - Issue No. 75 Lululemon
B Magazine - Issue No. 75 Lululemon
B Magazine - Issue No. 75 Lululemon
B Magazine - Issue No. 75 Lululemon
B Magazine - Issue No. 75 Lululemon

B Magazine - Issue No. 75 Lululemon

Regular price RM89.00 RM0.00

Founded in 1998 in Vancouver, Canada, Lululemon is a contemporary sportswear brand that initially gained recognition for its optimal-performance yoga pants. The highly functional and comfortable tops, pants, outerwear, daily wear, and sports gear are products of extensive observation of physical movements—or “the science of feel,” as described by the brand. Lululemon is regarded as standing at the epicenter of the athleisure trend, offering garments suited not only for workouts but also for daily life and even work. The brand has grown rapidly to secure an exclusive market share that rivals long-standing global sports brand powerhouses, a success rooted in the philosophy of symbiotic brand-customer prosperity that encourages community building centered on local stores and Lululemon ambassadors.

CONTENTS:

INTRO

 

EDITOR’S LETTER

 

BLACK STRETCHY PANTS

The status of Lululemon’s Align Pant as seen through media reviews

 

OPINION

Amanda Casgar, Director of Global Culture & Talent Integration, Lululemon

 

MILESTONES

Three Lululemon locations that served as turning points for the brand

 

EXPERIENCES

How Lululemon designs and utilizes space to pioneer experiential retailing

 

OPINION

Tom Waller, Senior Vice President of Whitespace™, Lululemon

 

ESSENTIALS

Lululemon’s key products and their characteristics born through research and experimentation

 

DIALOGUE

Interviews with Lululemon’s designers who add tactile delight to performance to complete the athleisure look

 

THE SWEATLIFE

People who pursue wellness and their lifestyle items

 

COMMUNITIES

Community-based wellness businesses advocating healthy lifestyles and mind-body balance

 

OPINION

Chelsea Jackson Roberts, Global Yoga Ambassador, Lululemon

 

MANIFESTO

Lululemon’s favorite quotes propose healthy ways of living and thinking

 

VISION & GOALS

In-store Vision and Goals sessions help establish direction and objectives

 

MINDFULOSOPHY

Stories of people who have achieved physical health and mental growth by making wellness part of their lives

 

SENSATION

 

BRAND STORY

Lululemon, the market shifter offering sportswear that blends into everyday life, its growth, and its prospects

 

PEOPLE

The corporate culture founded on Vision and Goals to encourage personal growth

 

INTERVIEW

Michelle Davies, Vice President Global Events and Athlete and Influencer Programs; Celeste Burgoyne, Executive Vice President, The Americas and Global Guest Innovation; and Calvin McDonald, CEO

 

CELEBRATION

The annual half-marathon summer festival in Vancouver gathers Lululemon communities from across the world

 

NEW WAVE

Sportswear brands and wellness platforms that might become the next-generation Lululemon

 

BLUE CHIP

The sportswear industry seen through stock market trends and consumption patterns

 

FIGURES

The athleisure market and Lululemon’s growth seen through numbers

 

REFERENCES

 

OUTRO


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