B Magazine - Issue No. 72 Hay
B Magazine - Issue No. 72 Hay
B Magazine - Issue No. 72 Hay
B Magazine - Issue No. 72 Hay
B Magazine - Issue No. 72 Hay
B Magazine - Issue No. 72 Hay
B Magazine - Issue No. 72 Hay
B Magazine - Issue No. 72 Hay
B Magazine - Issue No. 72 Hay
B Magazine - Issue No. 72 Hay
B Magazine - Issue No. 72 Hay

B Magazine - Issue No. 72 Hay

Regular price RM89.00 RM0.00

Founded in 2002 by Rolf and Mette Hay in Copenhagen, Denmark, Hay is a home and lifestyle brand offering a wide selection of essential products from home and office furniture to accessories such as mirrors, hangers, and glassware. Firmly rooted in their design philosophy, Hay has collaborated with emerging designers and brands to expand their scope, infusing the latest technology into traditional Danish aesthetics. Hay’s design, pricing, and retail strategies have proven to be deliberate in advocating a unique Danish style suited for contemporary living.

 

CONTENTS:

INTRO

 

EDITOR’S LETTER

 

INTO THE CITY

Six creators based in Copenhagen discuss Danish design and Hay

 

OPINION

Anthony Aconis, branding expert

 

SCENES

A beginner’s guide to drone terminology and regulations

 

IN HAY HOUSE

Hay’s flagship store located in Copenhagen’s largest commercial district

 

VALUES

Six keywords and products that represent Hay’s design philosophy

 

OPINION

Ronan & Erwan Bouroullec, designers

 

COLLABORATORS

Hay’s design philosophy seen through various collaboration works

 

EXPLORATION

Brand orientation reflected in Hay’s market-concept kitchenware collection

 

OPINION

Dan Stubbergaard, founder and creative director of Cobe Architects

 

HABITAT

Hay products in homes and offices of Hay lovers

 

FUN & FUNCTIONALITY

BRAND STORY

Hay’s growth story and its proposition of new Danish design

 

MANUFACTURING

The ideal balance of quality and price achieved through Hay’s manufacturing process

 

HEADQUARTERS

Hay’s Copenhagen office in charge of the brand’s creative side

 

EXPANSION

Hay’s partnership with Herman Miller signals full-scale expansion into North America

 

LEGENDS

Hay’s design foundation laid by prominent designers of 20th century Denmark

 

INTERVIEW

Rolf & Mette Hay, cofounders of Hay

 

FIGURES

Denmark’s furniture market and Hay’s growth seen through numbers

 

REFERENCES

OUTRO


Share this Product


More from this collection