B Magazine - Issue No.65 Le Labo
B Magazine - Issue No.65 Le Labo
B Magazine - Issue No.65 Le Labo
B Magazine - Issue No.65 Le Labo
B Magazine - Issue No.65 Le Labo
B Magazine - Issue No.65 Le Labo
B Magazine - Issue No.65 Le Labo
B Magazine - Issue No.65 Le Labo
B Magazine - Issue No.65 Le Labo
B Magazine - Issue No.65 Le Labo
B Magazine - Issue No.65 Le Labo

B Magazine - Issue No.65 Le Labo

Regular price RM89.00 RM0.00

Le Labo was established in 2006 by French co-founders Eddie Roschi and Fabrice Penot in Nolita, New York City. As much as the name suggests, Le Labo, which means “the laboratory” in French, is a cult perfume brand that takes its inspiration from the various goings-on of a perfumer’s lab. They pay special attention to the experience surrounding their perfumes, hand-blending and bottling each perfume in- store, labeling each with a created date and location, and allowing the customers to inscribe names or personal messages on the labels. Le Labo’s fragrances have staked out a unique presence in the industry, with charmingly distinct scents like Santal 33 and Rose 31 testifying to the brand’s deep appreciation of base ingredients.

 

CONTENTS:

INTRO

 

EDITOR’S LETTER

 

TRAYS

A glimpse at Le Labo users product picks on Instagram

 

OPINION

Eddie Roschi, co-founder of Le Labo

 

GRASSE

The city that inspired the brand

 

INTENTION

Sharp senses and heartfelt narratives connoted in Le Labo products

 

IMPRESSION

Characteristics of each fragrance via product names—base ingredient and number of notes

 

EXPERIENCES

The in-store experience of hand-blending and personal labeling

 

CONNECTED

People who share a personal connection and history with Le Labo

 

SPOTTED

Attractive establishments where Le Labo can be found

 

COLLABORATED

Collaborations with partners in various fields

 

OPINION

Fabrice Penot, co-founder of Le Labo

 

LABS

Le Labo’s workshop aesthetics reveal its identity and philosophy

 

SOULS

The people who directly communicate brand philosophy and beliefs to customers

 

IMPERFECTION

BRAND STORY

The birth and growth of Le Labo into an exclusive presence among niche perfume brands

 

FRAGRANCE REPORT

Stories behind perfumery and perfumers

 

OVERHEARD

Quotes from customers overheard in the store

 

TO WILLIAMSBURG, NEW YORK

Le Labo Café and headquarters in Williamsburg, New York

 

INTERVIEW

Deborah Royer, Global General Manager and Chief Creative Officer

 

FAVORITES

Le Labo employees’ interests shape brand culture

 

FIGURE

Le Labo’s business strategy in numbers

 

REFERENCES

OUTRO


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