Magazine B - Issue 49 Netflix
Magazine B - Issue 49 Netflix
Magazine B - Issue 49 Netflix
Magazine B - Issue 49 Netflix
Magazine B - Issue 49 Netflix
Magazine B - Issue 49 Netflix
Magazine B - Issue 49 Netflix
Magazine B - Issue 49 Netflix
Magazine B - Issue 49 Netflix
Magazine B - Issue 49 Netflix
Magazine B - Issue 49 Netflix

Magazine B - Issue 49 Netflix

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Started in 1997 in Silicon Valley, Netflix was dubbed the icon of American popular culture following the success of its DVD-by-mail operation.
10 years after the DVD-era, during which the Netflix-logo-emblazoned red envelopes reigned supreme, Netflix introduced its movie and TV show streaming service and burgeoned into an online entertainment powerhouse. By releasing entire seasons of original programming such as ‹House of Cards› and ‹Orange is the New Black› all at once, Netflix was able to bring ‘binge-watching’ to the forefront of our culture and is now viewed by many as the future of entertainment.

 

CONTENTS:

INTRO

 

EDITOR’S LETTER

 

MARKET

Reporting on media trends from entertainment capital LA

 

INNER SPACE

Revelations of the Netflix UI

 

OPINION

Taehoon Park, Frograms CEO

 

HEAD OFFICE, LOS GATOS

Nucleus of product development and engineering

 

LABORATORY

Netflix’s technology: what makes it so innovative and where it’s headed

 

OPINION

Grant McCracken, Anthropologist

 

ADAPTATION

How Netflix has changed media and our way of life

 

HEAD OFFICE, LOS ANGELES

Content and marketing control center

 

PRODUCT

Netflix Originals by genre

 

OPINION

Ted Sarandos, Netflix CCO

 

STUDIO

Why Netflix is here to stay, according to the names behind Netflix Originals

 

B’S CUT

How Internet TV has changed the way we watch content

 

BRAND STORY

The birth and growth of Netflix

 

FACTS

Netflix past and present: the story behind the story

 

NATIVE AD

Inventive ways Netflix spreads the word

 

COMMANDMENTS

Defining Netflix's company culture in seven values

 

REED HASTINGS

An interview with the Netflix CEO

 

FIGURES

Netflix in numbers

 

OUTRO


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