B Magazine - Issue No.44 Vans
B Magazine - Issue No.44 Vans
B Magazine - Issue No.44 Vans
B Magazine - Issue No.44 Vans
B Magazine - Issue No.44 Vans
B Magazine - Issue No.44 Vans
B Magazine - Issue No.44 Vans
B Magazine - Issue No.44 Vans
B Magazine - Issue No.44 Vans
B Magazine - Issue No.44 Vans
B Magazine - Issue No.44 Vans

B Magazine - Issue No.44 Vans

Regular price RM89.00 RM0.00

Recognized today by its iconic checkerboard slip-ons and ‘Off the Wall’ slogan, Vans was able to separate its path from that of other sneaker brands by spending the last several decades building up a unique brand identity. In the early 1970s, Vans created skate shoes for now-legendary skateboarders Tony Alva and Stacy Peralta — the so-called “pioneers” of modern skateboarding. The shoes were a huge commercial success, and the rest, as they say, was history. With its feet firmly rooted in this rich legacy, Vans went on to become the ultimate supporter and embodiment of youth culture through its myriad of involvements in the action sports, music, art, and street fashion world.

 

CONTENTS:

EDITOR’S NOTE

 

LEGEND X LOCATION

Places from Vans’ history, as recalled by the Vans family and a skateboarding legend

 

OPINION

Jürgen Blümlein, CEO of the Skateboard Museum

 

ORIGIN

Early Vans sneakers found at the Vans HQ

 

OPINION

Ray Barbee, skateboarder

 

VARIATION

Contemporary Vans products as a diverse expansion on the company’s original models

 

YOUTH CULTURE

Youth culture leaders inspired by Vans’ “Off the Wall” spirit

 

TALK

Vans and sneaker culture from the perspectives of two street culture trendsetters

 

PARTNERSHIP

Partners that share the Vans spirit

 

SHOP

Historic sneaker models as recommeded by streetwear select shops

 

BRAND STORY

Following Vans’ entrance as the first skate shoe to becoming a youth culture icon

 

INSIDE VANS

Vans’ philosophy towards culture and people, as embodied in the California HQ

 

FACTORY

Vans’ roots in shoe manufacturing, as experienced in the Guangzhou factory

 

LEGENDS IN VANS

Former action sports legends now working at Vans

 

CULTURE

Four cultural pillars that align with Vans’ “Off the Wall” spirit

 

INTERVIEW

Kevin Bailey, President of VF Action Sports & Vans
Doug Palladini, Vice President and General Manager of North America

 

LEGACY

Steve Van Doren, son of founder and ultimate ambassador

 

FIGURES

Vans by the numbers


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