Magazine B - Issue 37 Tsutaya
Magazine B - Issue 37 Tsutaya
Magazine B - Issue 37 Tsutaya
Magazine B - Issue 37 Tsutaya

Magazine B - Issue 37 Tsutaya

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In 1983, the first Tsutaya opened its doors in Osaka. Conceived as a lifestyle store by Muneaki Masuda, Tsutaya began as a shop renting and selling books, videos, and music. Since then, it has become an all-encompassing Japanese pop culture platform. In 2011, the company behind the Tsutaya project, CCC, introduced an evolved form of the Tsutaya bookstore in Daikanyama. Based on information from the brand’s “T Point” membership program, the brand continues to suggest a new lifestyle concept, spanning from appliances to smartphones.

CONTENTS:

INTRO 

PUBLISHER’S NOTE

COMMENTS
Comments and reviews on social media by Tsutaya customers

SKETCH

Rental
Tsutaya stores, contemporary and classic, coexist in Tokyo

OPINION
Hiroshi Kubo, creative director at Beams

INNER SPACE

T-Site
Tsutaya’s cultural complex, viewed through the four elements of branding

OPINION
Ando Takayuki, editor in chief of Japanese culture magazine Pen

 

THE PREMIUM AGE

Objects
The tastes of the premium age

Places
Businesses targeting the premium age

Interests
The leisure activities of the premium age

OPINION
Manabu Mizuno, CEO and creative director of Good Design Company

 
LANDMARKS

Development
Cultural landmarks in the context of local development

B’S CUT

Tsutaya Scene
The lifestyles observed at the Daikanyama T-Site and in the surrounding areas

BRAND STORY
Started as a rental business, Tsutaya has since established a new lifestyle distribution model
 
CCC
The headquarters of Tsutaya’s mother company

ADVANCEMENT
Tsutaya’s new businesses since Daikanyama T-Site
 

INTERVIEW
Muneaki Masuda, CEO of CCC
Tsutaya collaborators: Klein Dytham, architect
Tomoko Ikegai, creative director

PARTNERS
The firms and brands that collaborate with Tsutaya

FIGURES
Figures showing Tsutaya’s scale and the structure of CCC

FROM THE EDITOR IN CHIEF
The Editor in Chief offers his observations on Tsutaya’s core values

OUTRO


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