B Magazine - Issue No.37 Tsutaya
B Magazine - Issue No.37 Tsutaya
B Magazine - Issue No.37 Tsutaya
B Magazine - Issue No.37 Tsutaya

B Magazine - Issue No.37 Tsutaya

Regular price RM89.00 RM0.00

In 1983, the first Tsutaya opened its doors in Osaka. Conceived as a lifestyle store by Muneaki Masuda, Tsutaya began as a shop renting and selling books, videos, and music. Since then, it has become an all-encompassing Japanese pop culture platform. In 2011, the company behind the Tsutaya project, CCC, introduced an evolved form of the Tsutaya bookstore in Daikanyama. Based on information from the brand’s “T Point” membership program, the brand continues to suggest a new lifestyle concept, spanning from appliances to smartphones.

 

CONTENTS:

INTRO

 

PUBLISHER’S NOTE

 

COMMENTS

Comments and reviews on social media by Tsutaya customers

 

SKETCH

Rental

Tsutaya stores, contemporary and classic, coexist in Tokyo

 

OPINION

Hiroshi Kubo, creative director at Beams

 

INNER SPACE

T-Site

Tsutaya’s cultural complex, viewed through the four elements of branding

 

OPINION

Ando Takayuki, editor in chief of Japanese culture magazine Pen

 

THE PREMIUM AGE

Objects

The tastes of the premium age

Places

Businesses targeting the premium age

Interests

The leisure activities of the premium age

 

OPINION

Manabu Mizuno, CEO and creative director of Good Design Company

 

LANDMARKS

Development
Cultural landmarks in the context of local development

 

B’S CUT

Tsutaya Scene
The lifestyles observed at the Daikanyama T-Site and in the surrounding areas

 

BRAND STORY

Started as a rental business, Tsutaya has since established a new lifestyle distribution model

 

CCC

The headquarters of Tsutaya’s mother company

 

ADVANCEMENT

Tsutaya’s new businesses since Daikanyama T-Site

 

INTERVIEW

Muneaki Masuda, CEO of CCC
Tsutaya collaborators: Klein Dytham, architect 
and Tomoko Ikegai, creative director

 

PARTNERS

The firms and brands that collaborate with Tsutaya

 

FIGURES

Figures showing Tsutaya’s scale and the structure of CCC

 

FROM THE EDITOR IN CHIEF

The Editor in Chief offers his observations on Tsutaya’s core values

 

OUTRO


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