Magazine B - Issue 35 Helvetica
Magazine B - Issue 35 Helvetica
Magazine B - Issue 35 Helvetica
Magazine B - Issue 35 Helvetica
Magazine B - Issue 35 Helvetica
Magazine B - Issue 35 Helvetica
Magazine B - Issue 35 Helvetica
Magazine B - Issue 35 Helvetica
Magazine B - Issue 35 Helvetica
Magazine B - Issue 35 Helvetica
Magazine B - Issue 35 Helvetica

Magazine B - Issue 35 Helvetica

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Helvetica is a typeface that was first developed in 1957 by the Haas Type Foundry in Münchenstein, Switzerland. Created to meet the social demand for practicality in 1950s, Helvetica was made to be more functional than decorative. It is now widely used in contexts from designs for public spaces and facilities in Switzerland to the digital interfaces of Apple products. Helvetica’s symbolic quality has earned the typeface recognition as a design icon—and as a brand.

 

CONTENTS:

INTRO

 

PUBLISHER’S NOTE

 

COMMENTS

Comments made by Helvetica users in social media

 

QUOTES

Quotes about Helvetica from designers

 

OPINION

Hyun Cho, S/O Project CEO and Art Director

 

TYPEFACE SPOTTING

Communication
Various typefaces spotted in the field

 

USER CHOICE

Impressions
Typeface designs that influence consumer choices

 

OPINION

Jordan Crane, Creative Director of Wolff Olins

 

FEATURES

VS
Logotypes visualizing a brand’s image

 

HELVETICA IN THE BRANDS

Nuance
Helvetica conveys very different ambiences in a variety of brands

 

OPINION

Sungmin Choi, Graphic Designer of Studio Sulki & Min

 

MAKERS

Milestones
Typeface references selected by creators from different fields

 

INFLUENCE

Typeface Studios
Typeface design studios create original typefaces to communicate with the world

 

HELVETICA ON THE PAGES

Messenger
Helvetica as a neutral tool for delivering messages

 

BRAND STORY

Helvetica’s 58-year history and the origins of its prestige

 

ALBUM

Photos documenting Helvetica’s birth and advance into the market

 

PEOPLE

The people who created and popularized Helvetica

 

DEFINING HELVETICA

Helvetica as seen through the press

 

MONOTYPE

A look at the business strategies of Monotype, holder of the Helvetica copyright

 

FIGURES

Helvetica’s history and commercial value

 

FROM THE EDITOR IN CHIEF

The Editor in Chief offers his observations on Helvetica’s core values

 

OUTRO


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