Magazine B - Issue 35 Helvetica
Helvetica is a typeface that was first developed in 1957 by the Haas Type Foundry in Münchenstein, Switzerland. Created to meet the social demand for practicality in 1950s, Helvetica was made to be more functional than decorative. It is now widely used in contexts from designs for public spaces and facilities in Switzerland to the digital interfaces of Apple products. Helvetica’s symbolic quality has earned the typeface recognition as a design icon—and as a brand.
CONTENTS:
INTRO
PUBLISHER’S NOTE
COMMENTS
Comments made by Helvetica users in social media
QUOTES
Quotes about Helvetica from designers
OPINION
Hyun Cho, S/O Project CEO and Art Director
TYPEFACE SPOTTING
Communication
Various typefaces spotted in the field
USER CHOICE
Impressions
Typeface designs that influence consumer choices
OPINION
Jordan Crane, Creative Director of Wolff Olins
FEATURES
VS
Logotypes visualizing a brand’s image
HELVETICA IN THE BRANDS
Nuance
Helvetica conveys very different ambiences in a variety of brands
OPINION
Sungmin Choi, Graphic Designer of Studio Sulki & Min
MAKERS
Milestones
Typeface references selected by creators from different fields
INFLUENCE
Typeface Studios
Typeface design studios create original typefaces to communicate with the world
HELVETICA ON THE PAGES
Messenger
Helvetica as a neutral tool for delivering messages
BRAND STORY
Helvetica’s 58-year history and the origins of its prestige
ALBUM
Photos documenting Helvetica’s birth and advance into the market
PEOPLE
The people who created and popularized Helvetica
DEFINING HELVETICA
Helvetica as seen through the press
MONOTYPE
A look at the business strategies of Monotype, holder of the Helvetica copyright
FIGURES
Helvetica’s history and commercial value
FROM THE EDITOR IN CHIEF
The Editor in Chief offers his observations on Helvetica’s core values
