B Magazine - Issue No. 32 Rimowa

B Magazine - Issue No. 32 Rimowa

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Rimowa is a travel luggage brand that was started in 1898 by founder Paul Morszeck. The brand has led innovation in the industry, and was the first luggage brand to use aluminum and polycarbonate. The brand’s insistence on handcrafting and artisanship have allowed the brand’s products to maintain their outstanding quality for more than a century.

CONTENTS:

INTRO


PUBLISHER’S NOTE


COMMENTS

Rimowa comments and reviews from SNS and the web


OPINION

Luggage store CEO Daniel Barkany


MARKETS

Style
Analysis of fashion luggage brand positioning
Functionality
Analysis of functional luggage brand positioning


INNER SPACE

Storage
Efficiency maximizing interior storage
Protection
Protective materials and functionality
Mobility
Mobility enhancing product systems


OPINION

Editor in Chief of Leon Korea Dongheon Shin


USER CHOICE

Travel Records
Trips recorded in stickers on Rimowa bags


BRAND TO BRAND

Premium Tech Items
Other high-tech items chosen by Rimowa users

 

OPINION

President of Évasion, a club for hotel reservations Edmond de Fontenay


INFLUENCE

Travel-Themed Brands
These travel-inspired brands bring unique character to the travel products market


LIFESTYLE

Guidance
Rimowa users tell B about a few services that improve the quality of travel


B’S CUT

Departures and Arrivals
Photo essay by Seungchul Yang


BRAND STORY

Since its beginnings manufacturing wood and leather trunks, Rimowa has grown to be a pioneer in the travel luggage industry.


ADVERTISEMENTS

Rimowa advertisements from the company’s early days to the present


CAMPAIGNS

Some of Rimowa’s most memorable campaigns


RIMOWA IN MOVIES

Rimowa products in the movies


QUOTES

Quotes from CEO Dieter Morszeck


TIMELINE

Milestones in the history of travel and luggage


FIGURES

The global luggage market and key brands


VS

Comparative analysis of Rimowa product lines


FROM THE EDITOR IN CHIEF

The Editor in Chief comments on Rimowa’s core values


OUTRO


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