Magazine B - Issue 68 Instagram
Magazine B - Issue 68 Instagram
Magazine B - Issue 68 Instagram
Magazine B - Issue 68 Instagram
Magazine B - Issue 68 Instagram
Magazine B - Issue 68 Instagram
Magazine B - Issue 68 Instagram
Magazine B - Issue 68 Instagram
Magazine B - Issue 68 Instagram
Magazine B - Issue 68 Instagram
Magazine B - Issue 68 Instagram

Magazine B - Issue 68 Instagram

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Born in 2010 from the minds of two young Stanford graduates, Kevin Systrom and Mike Krieger, Instagram has grown into the most influential social media platform in just eight years, with over one billion monthly active users around the world. The intuitiveness of image-centric communication, which transcends textual and linguistic limitations, and a user-centric service that reflects real-time community feedback are the key pillars of Instagram’s success.

Intro

 

Editor’s Letter

 

Hashtags

Cultural impacts of hashtags highlighted by the media

 

New Generation

The ways the digital native generation exploits Instagram

 

Opinion

Eva Chen, Head of Fashion Partnerships at Instagram

 

People

Lifestyles of global influencers producing distinct and authentic content

 

Creations

A typical content genres on Instagram offering new perspectives

 

Opinion

Ian Spalter, Head of Design at Instagram

 

Products

Instagram’s various user- centric solutions quickly reflect community feedback

 

Invitation

The IGTV launch event held in San Francisco

 

Opinion

Marcus Fairs, Editor-in-Chief of Dezeen

 

Groundbreakers

Unconventional uses of Instagram as a business platform beyond promotion and marketing

 

Instagrammables

Instagram’s influence on recognition of space, its practicality, and aesthetics

 

Brand Story

Strategies that jet-fueled Instagram’s growth into the most influential and successful social media platform

 

Headlines

Instagram’s recent one- year trajectory and future projection seen through major media headlines

 

Dictionary

Hashtags as keys to understanding these contemporary times

 

Pioneers

Seven founders of powerful social media platforms that are leading sociocultural changes

 

Culture

Instagram’s internal teams and their approach to defending and guiding community values

 

Interview

Mike Krieger, Co-founder & Chief Technology Officer of Instagram / Marnie Levine, Chief Operation Officer of Instagram

 

Figures

Instagram’s steep growth and leverage seen through numbers

 

References

Outro


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