Magazine B:ALANCE - 2nd Issue
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Brands grow and change with time. The brands that Magazine B has introduced have continued growing in their own ways. B:ALANCE observes the brands’ changes and share major values found in the process. Over the period of the last two years, Snow Peak and Brompton launched new concept stores, New Balance built a new headquarter and Ace Hotel added more to its collection. With the advent of smart phones, branding on the digital platform has gained more attention but physical venues still hold power in delivering a brand’s message. In the meantime, various brands have laid the groundwork for growth through mergers and acquisitions, signaling that an increasing number of businesses will unify. Also, collaboration between brands is expected to boost a synergy effect for new creativity. We met Freitag once again for the second issue’s main interview.