B Magazine - Issue No.53 Muji
B Magazine - Issue No.53 Muji
B Magazine - Issue No.53 Muji
B Magazine - Issue No.53 Muji
B Magazine - Issue No.53 Muji
B Magazine - Issue No.53 Muji
B Magazine - Issue No.53 Muji
B Magazine - Issue No.53 Muji
B Magazine - Issue No.53 Muji
B Magazine - Issue No.53 Muji
B Magazine - Issue No.53 Muji
B Magazine - Issue No.53 Muji

B Magazine - Issue No.53 Muji

Regular price RM89.00 RM0.00

Intended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means “no-brand quality goods.” Having initially started out with just 40 products, Muji now sells more than 7,000 different items and has successfully expanded into the housing business, proving that a brand can indeed sell a lifestyle aesthetic.

 

CONTENTS:

INTRO

 

EDITOR’S LETTER

 

STORE

Images of Muji shoppers and comments on Muji from the media

 

OPINION

A multifaceted take on the Muji brand from Professor Ken Kusunoki

 

INNER SPACE

Muji’s approach to consumption as defined 124 by its lineup of over 7,000 items

 

PARTNERS

Past project collaborators remember and 126 reflect on their experiences working with Muji

 

OPINION

A comprehensive look at Muji houses from designer Kenya Hara, a member of the Muji advisory board

 

MUJI HOUSE

The Muji House, a modern living option that draws to mind a catch-all for holding odds and ends

 

OPINION

Identifying and understanding Muji style with Yu Yamada, director of creative agency Method

 

MUJI STYLE

City dwellers whose conceptions of style align with the ideas of Muji

 

MUJIRER

Glimpses of Muji products as they are actually used

 

FOUND MUJI

Found Muji, a project devoted to finding and recognizing “Mujiness”

 

B’S CUT

Observing what makes Muji products distinct

 

BRAND STORY

The story behind the birth and growth of Muji

 

100 GOOD THINGS

Examples of how Muji has given back to the community and supported the environment

 

HQ

Muji headquarters in Japan, where the brand philosophy is a part of life

 

ADVISORY BOARD

Muji’s key consultative body of five outside creative directors

 

COMMUNICATION

The history of Muji as seen through its simple print advertisements

 

ABROAD

Exploring Muji’s overseas sales strategy and experiences with Director of East Asia Business, Satoshi Shimizu

 

MASAAKI KANAI

An interview with Masaaki Kanai, chairman of Ryohin Keikaku

 

FIGURES

Muji by the numbers

 

OUTRO


Share this Product


More from this collection