Magazine B - Issue 46 Pantone
Magazine B - Issue 46 Pantone
Magazine B - Issue 46 Pantone
Magazine B - Issue 46 Pantone
Magazine B - Issue 46 Pantone
Magazine B - Issue 46 Pantone
Magazine B - Issue 46 Pantone

Magazine B - Issue 46 Pantone

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The rich and colorful history of Pantone dates back to 1963, when the young Lawrence Herbert created the Pantone Matching System(PMS) after buying out a small commercial printing company in New Jersey, USA. By assigning a number to each color, anyone could achieve accurate and consistently repeatable color results, and this system catapulted Pantone into becoming the standard language for color communication for color-critical industries. While its roots are in the graphic arts community, Pantone expanded its system concept across a variety of industries and proved that ‘color’ can indeed become a brand.

 

CONTENTS:

INTRO

 

EDITOR’S LETTER

 

COMMENTS

Instagram posts and comments from Pantone users

 

MORNING

Morning scenes from four cities show metropolitan color

 

OPINION

Youngsik Oh, CEO and founder of Total Impact

 

LINE-UP

A lineup of Pantone’s chief products

 

LIFE IN COLORLooking at Pantone through the lens of daily life

 

AFTERNOON

Afternoon landscapes from four cities

 

USER’S CHOICE

Pantone’s meaning and applicability in the field

 

OPINION

Aurelien Arbet and Jeremie Egry, Cofounders and art directors of Etudes

 

COLOR BRANDING

Brands that have used color as a marketing weapon

 

NIGHT

Nightscapes and skylines from four cities

 

OPINION

Kenji Osanai, CEO of Osanai Design Studio

 

ICON

Colors that dominated their eras

 

ESSAY

Using color to enhance brand value

 

B’S CUT

Pantone’s color recreations

 

BRAND STORY

The behind story and branding strategy behind a company that’s become the color standard

 

SPACE

Spaces the embody Pantone’s philosophy

 

PRODUCTS

The sensible lifestyle products of Pantone Universe™

 

FIGURES

The numbers that demonstrate Pantone’s brand scale and product lines

 

MIDNIGHT

Four cities at midnight


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