Magazine B - Issue 33 Vitra
Magazine B - Issue 33 Vitra
Magazine B - Issue 33 Vitra
Magazine B - Issue 33 Vitra
Magazine B - Issue 33 Vitra
Magazine B - Issue 33 Vitra
Magazine B - Issue 33 Vitra
Magazine B - Issue 33 Vitra
Magazine B - Issue 33 Vitra
Magazine B - Issue 33 Vitra
Magazine B - Issue 33 Vitra

Magazine B - Issue 33 Vitra

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Started in 1934 as a shop fitting company, Vitra set a new turning point in the furniture market in 1957 when it acquired the license to produce the Eames Chair from Herman Miller. Since then, the brand has continued to grow through collaboration with contemporary designers selected based on its keen design perspective.

 

CONTENTS:

INTRO

 

PUBLISHER’S NOTE

 

COMMENTS

Vitra comments and reviews from SNS and the web

 

INTO THE MARKET

Scenes from designer furniture stores

 

OPINION

Christina Schmidt, design select shop owner

 

SHOPS

Positions
The diverse shops that carry Vitra

 

LINEUP

Office System 
Vitra office furniture systems
Home Collection
Vitra home collection lines

 

OPINION

Myeonghan Kim, CEO of aA Design Museum

 

BRAND TO BRAND

VS
Comparing Vitra product lines with those from other brands

 

OPINION

Patrick Seguin, designer furniture and architecture gallery owner

 

COLLAGE

Private spaces where furniture pieces from several distinct brands coexist in harmony

 

USER CHOICE

Premium Brands
Premium design brands recommended by Vitra users

 

OPINION

Jonathan Kim, Korean branch director of interior design consulting firm SL+A

 

ENVIRONMENT

Details
Analysis of Vitra furniture systems
Office Furniture
Working spaces set up using Vitra office furniture

 

VITRA SCENE

 

BRAND STORY

Vitra evolves from a European distributor of American designer furniture into a modern design leader

 

ALBUM

Scenes from the Vitra test process

 

CAMPUS

The Vitra campus reflects the brand’s design philosophy

 

COMMUNICATIONS

Vitra’s marketing campaign includes publications, exhibitions, lectures, and store displays

 

BUSINESSES

Other furniture brands with design approaches similar to Vitra’s

 

TIMELINE

History of major design trends in the furniture industry

 

QUOTES

Quotes from Vitra CEO Rolf Fehlbaum

 

FIGURES

The global furniture market and Vitra

 

FROM THE EDITOR IN CHIEF

 

OUTRO


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